by Allemande Berryman | Jan 15, 2018 | Marketing, SEO, Writing
By Allemande Berryman, | 01/15/2018 10:00 Your “About Us” page is, arguably, one of the most important pages on your website and is probably one of your most visited pages. Why is the “About Us” page so important? Because it tells prospects who you are, and why they...
by Allemande Berryman | Jan 10, 2018 | Branding, Marketing
By Joshua Snape | 01/10/2018 12:26 It’s so much easier for customers to relate to and trust individuals rather than a faceless corporation. In today’s digital world this represents a wonderful opportunity for you to stand out from the crowd via personal branding. On...
by Allemande Berryman | Jan 8, 2018 | Branding, Marketing
By Joshua Snape | 01/08/2018 9:30 A major bank launched a credit card for millennials with spectacular success. How did they do it? They designed a campaign that would inspire an emotional connection between their customers and their new service. A leading household...
by Allemande Berryman | Dec 27, 2017 | Marketing, Social Media
By Allemande Berryman, | 12/27/2017 12:37 PM Video is quickly becoming one of the most popular marketing tools on social media. They’re quick, interesting to watch, and packed with information. If you haven’t already, start video marketing! One great platform for your...
by Allemande Berryman | Dec 25, 2017 | Marketing
By Joshua Snape | 12/25/2017 11:00 Nothing helps us understand a concept better than seeing it in action. Today, we will look at two case studies of behavioural analytics (also known as predictive analytics) applied successfully to marketing decisions. The Miraculous...
by Allemande Berryman | Dec 21, 2017 | Marketing
By Allemande Berryman, | 12/21/2017 12:18 Geofencing is the next step in marketing. Geofencing lets you create a digital border around specific locations that will prompt customer interactions with you once they enter or exit the boundary. From within this border you...
