By Allemande Berryman, | 12/21/2017 12:18
Geofencing is the next step in marketing. Geofencing lets you create a digital border around specific locations that will prompt customer interactions with you once they enter or exit the boundary. From within this border you can then direct them to deals based on their last purchase, or prompt them to connect with your product or services.
With geofencing, also known as immersive location marketing, you can now meet your client’s needs before they even know what their needs are. You also get the added benefit of helping customers return to you, again and again.
How to do it? The great thing about geofencing is it has never been easier! All you have to do is set up a location based service in your businesses app. Don’t have an app? Contact us today to help you develop a mobile app with geofencing capabilities
Featured Image Source: GeoMarketing
After earning her degree at Simon Fraser University for New Media Journalism and Editing, Allemande has become an accomplished writer and editor. She is also certified in strategic social media marketing. Allemande fluently identifies the channel and content mix that is precisely right for your business and audience, conducts in-depth analytics for continuous improvement in your audience engagement and generation of sales leads, establishes KPIs and related metrics, and prepares meaningful reports that you can quickly action. Connect with Allemande.