by Marcus M | Oct 9, 2020 | Branding, Content Marketing, Email Marketing, Online Marketing, Social Media
Harvard Medical reports that expressing gratitude is strongly and consistently associated with greater happiness. This is not only the case for individuals, but for businesses too – in the form of increased sales. But how are you to communicate this gratitude in...
by Marcus M | Jun 9, 2020 | Branding, Content Marketing, Email Marketing, Online Marketing, SEO, Social Media
Make noise with your next product launch! Your brand is getting ready to release a new product to the world. Initially you may have had an event planned, complete with a VIP guest list and media invitations. In addition, you probably had a schedule of trade shows and...
by Marcus M | Apr 29, 2020 | Branding, Content Marketing, Email Marketing, Online Marketing, SEO, Social Media
eCommerce is experiencing exponential growth in 2020 as brick and mortar stores have had to shut the doors amidst the global health crisis. But even as traditional retail rebounds in the months and years ahead, it has become clear that online sales are the only...
by Allemande Berryman | Sep 25, 2019 | Branding
The time and effort you’ve spent building your brand’s online reputation can be damaged quickly. In today’s digital world, a single negative review can dramatically alter the public perception of your brand, your people, and you. A decade ago, most companies were...
by Allemande Berryman | Mar 28, 2018 | Branding, Marketing, Social Media
We all know what social media marketing is, we face it every day whether as strategists or consumers, but how do you get recognition on various social platforms? In this article, we will analyze 3 major companies and how they use social media to their advantage. What...
by Masterstrat | Mar 11, 2018 | Branding
By Allemande Berryman | 03/09/2018 10:30 There can come a point when your company’ brand becomes outdated, stale, or unusable. There are a variety of reasons why companies choose to rebrand; however, many choose not to, even when it’s necessary, because it’s ‘too...