by Masterstrat | Apr 12, 2018 | Social Media
By Joshua Snape, | 3/28/2018 3:07 PM Recent studies indicate that the employee social advocacy phenomenon is on the rise in today’s fast-paced digital arena. All kinds of businesses from small to corporate are trusting their employees to be their company’s brand...
by Masterstrat | Apr 12, 2018 | Email Marketing
By Joshua Snape, | 3/26/2018 6:28 PM Ask yourself this, is your email inbox more crowded today than it was a year ago? Do you struggle in vain to achieve “inbox zero”? If the answer is yes then you appreciate what your marketing team is up against when sending emails...
by Masterstrat | Mar 11, 2018 | Marketing, Writing
By Joshua Snape, | 2/27/2018 9:06 AM What is copywriting? Copywriting is basically sales-speak in print and it is one of the most important business skills that you can possess. Of course, by “print” we mean paper and ink along with web pages, social media posts, and...
by Masterstrat | Mar 11, 2018 | Branding
By Allemande Berryman | 03/09/2018 10:30 There can come a point when your company’ brand becomes outdated, stale, or unusable. There are a variety of reasons why companies choose to rebrand; however, many choose not to, even when it’s necessary, because it’s ‘too...
by Masterstrat | Feb 28, 2018 | SEO
Ready to open up your business to the possibilities of SEO? Congratulations on taking the first step. Making the decision to start (or ramp up) an SEO campaign can forever change the way you attract customers/clients, for the better. It can effectively complement your...