by Allemande Berryman | Mar 28, 2018 | Branding, Marketing, Social Media
We all know what social media marketing is, we face it every day whether as strategists or consumers, but how do you get recognition on various social platforms? In this article, we will analyze 3 major companies and how they use social media to their advantage. What...
by Allemande Berryman | Mar 26, 2018 | Marketing, Writing
By Joshua Snape, | 3/26/2018 9:06 AM White papers are a trusted source of content that offers your online readers a well-researched report that gives an authoritative solution to their particular business problem. White papers are also a lead generation tool. The...
by Allemande Berryman | Mar 19, 2018 | Human Resources
By Heather O’Keefe | 03/19/2018 10:30 How Multitasking Improves Performance According to authors Rom Schrift and Shalena Srna, both with Wharton School of the University of Pennsylvania, and Gal Zaubeman of Yale School of Management, Yale University, in their...
by Allemande Berryman | Mar 14, 2018 | Email Marketing
By Joshua Snape | 04/30/2018 10:30 Over 40% of brands fail to send a welcome email to their subscribers and therefore miss a valuable opportunity to create stronger customer engagement and increase revenue. The infographic below outlines how an initial welcome email...
by Masterstrat | Mar 11, 2018 | Marketing, Writing
By Joshua Snape, | 2/27/2018 9:06 AM What is copywriting? Copywriting is basically sales-speak in print and it is one of the most important business skills that you can possess. Of course, by “print” we mean paper and ink along with web pages, social media posts, and...