A Better Way to Tell Your Story
It doesn’t matter if you are a B2B or a B2C business, your audience demands to be engaged. You cannot expect them to learn more about your business with the white paper approach. They may take the time to read some of your text, but not all. How will you know if they skimmed over the key components, the parts that include the value proposition that will convert them from visitors to buyers?
By complementing your marketing content with video, you are able to tell your brand story in a manner that better engages prospective clients/customers, inviting them into your office, facility, or shop even when they are miles (or more) away.
“Marketing is no longer about the stuff you make, but about the
– Seth Godin
A Better Way to Provide Information and Instruction
People don’t want to be sold, they want to be informed about something they care about. That is why YouTube and Vimeo have become rich with “how to” content. This type of content not only answers questions that your customers/clients have, it helps foster a relationship between your brand and the
The bottom line is that you provide a product or service to the marketplace. To some extent, customer/client focused tutorials are required, even if the content provides nothing more than helpful tips on how to get the most out of your product/service. Instructional articles are helpful. Infographics are better. Video is best.
Important Video Marketing Statistics You Need to Know About
Of marketing professionals worldwide name video as the type of con-tent with the best ROI
Of people want to see more video content from marketers
Of internet users look for videos related to a product or service before visiting a store
Marketers who use video grow revenue 49% faster than non-video users
The retention rate on marketing video under 90 seconds is 53%, whereas the retention rate for video over 30 minutes is just 10%
The retention rate of personalized videos 35% higher than non-personalized video
Video now appears in
70% of the top 100 search results listings
Viewers are 64-85% (contingent upon industry) more likely to buy after watching a product video
How We Capitalize on Video for You
The above video marketing statistics represent a mere snippet of information that has critical implications for your own video marketing campaigns. It’s clear that you should not attempt to go at it alone if you expect to reap industry leading ROI levels.
Step One – Storyboard Creation
Once you’ve communicated your brand vision and product/service details to us, we will prepare the storyboards for your video series. Within you will find the core message about your brand, your people, your customers, and your product/service, as applicable. This step will dictate the case by case need for digital film, animation and audio. The storyboard is essential in keeping the video time to an optimal length that retains viewers throughout.
Step Two – Scriptwriting
Whether a particular video from your series requires film or animation, the audio and/or visuals will require script to take prospective customers on a journey from start to finish. This script will be written to engage, inform, and convert viewers to buyers.
Step Three – Filming and Production
The next step is to realize the storyboard and script. This will be done through HD film, animation, or a combination of each and may vary through the run of your video series.
Step Four – Broadcasting and Release
Armed with a high-quality, informative, engaging, and conversion-centric video series, we will make sure that you receive maximum exposure. Each video will be optimized for search engine success and social media virility so that it gets in front of the most sets of eyes possible, targeting a qualified viewership, complete with sharing functions so that early viewers become advocates and share your content with their own networks.
Get Seen. Be Heard. Increase Profits.
Strategis Consulting Group is a single-source marketing and business development consultancy.
We specialize in developing and enhancing clients' online and offline marketing effectiveness. We help clients Aim High, Work Smart and Get Heard.
Strategis Consulting Group Inc.
+1 (604) 420-4110
104-3686 Bonneville Pl,
Burnaby, BC V3N 4T6