by Allemande Berryman | Sep 16, 2019 | Content Marketing, Online Marketing, Writing
One of the main challenges in content marketing is trying to come up with a topic. It may seem like a simple step, but it can be tough to come up with new and engaging material. To help you in your content marketing journey, we have rounded up a few topic ideas to aid...
by Allemande Berryman | Apr 3, 2019 | Marketing, SEO, Writing
One of the most important things when developing a marketing plan is to know your audience. This principle is key in many areas from web design, content writing, social media, SEO, and the list goes on. Determining the profile of your ideal client is the first thing...
by Allemande Berryman | Mar 26, 2018 | Marketing, Writing
By Joshua Snape, | 3/26/2018 9:06 AM White papers are a trusted source of content that offers your online readers a well-researched report that gives an authoritative solution to their particular business problem. White papers are also a lead generation tool. The...
by Masterstrat | Mar 11, 2018 | Marketing, Writing
By Joshua Snape, | 2/27/2018 9:06 AM What is copywriting? Copywriting is basically sales-speak in print and it is one of the most important business skills that you can possess. Of course, by “print” we mean paper and ink along with web pages, social media posts, and...
by Allemande Berryman | Jan 15, 2018 | Marketing, SEO, Writing
By Allemande Berryman, | 01/15/2018 10:00 Your “About Us” page is, arguably, one of the most important pages on your website and is probably one of your most visited pages. Why is the “About Us” page so important? Because it tells prospects who you are, and why they...
by Allemande Berryman | Dec 6, 2017 | Marketing, Writing
“The wastebasket is a writer’s best friend.” On the flip side, don’t become a perfectionist when you write. It can prevent your projects from coming to fruition on time. Perfectionism is the enemy of excellence. The infographic below gives seven useful pointers to...