by Masterstrat | Feb 28, 2018 | SEO
Ready to open up your business to the possibilities of SEO? Congratulations on taking the first step. Making the decision to start (or ramp up) an SEO campaign can forever change the way you attract customers/clients, for the better. It can effectively complement your...
by Allemande Berryman | Feb 28, 2018 | Branding, Business, Marketing
By Joshua Snape | 04/02/2018 10:30 Why should you retain or commence sending email newsletters as part of your digital marketing strategy when many people suffer from information overload? Ideally, sending regular e-newsletters to subscribers allows you to develop and...
by Masterstrat | Feb 24, 2018 | Marketing
By Joshua Snape, | 2/19/2018 7:33 PM American engineer and statistician W. Edwards Deming said, “In God we trust, everyone else bring data.” No doubt you are aware of the importance of data in marketing; and that, theoretically, data is knowledge and knowledge is...
by Allemande Berryman | Feb 19, 2018 | Branding, Design, Marketing
By Joshua Snape | 03/19/2018 10:30 If you changed nothing about your website except the colour of your call to action button, you could still increase your conversion rates by about 21%. This is the power of colour psychology in marketing. Can your choice of colours...
by Masterstrat | Feb 15, 2018 | Social Media
By Joshua Snape, | 2/09/2018 10:07 PM The first step of your social media marketing is to gain followers, but if they don’t convert and become customers it can seem like a pointless exercise. This article will outline 10 must-follow social media engagement best...
