Is Email Marketing Still Effective in 2018?

Is Email Marketing Still Effective in 2018?

By Joshua Snape, | 3/26/2018 6:28 PM Ask yourself this, is your email inbox more crowded today than it was a year ago? Do you struggle in vain to achieve “inbox zero”? If the answer is yes then you appreciate what your marketing team is up against when sending emails...
The Power of a Good Welcome Email

The Power of a Good Welcome Email

By Joshua Snape | 04/30/2018 10:30 Over 40% of brands fail to send a welcome email to their subscribers and therefore miss a valuable opportunity to create stronger customer engagement and increase revenue. The infographic below outlines how an initial welcome email...
Is Direct Mail Dead?

Is Direct Mail Dead?

By Joshua Snape, | 12/13/2017 11:39 AM Contrary to popular belief direct mail is far from dead as an efficient and effective marketing strategy in the digital age. The infographic that follows provides evidence that for every 5,000 targeted consumers direct mail will...