by Marcus M | Jul 31, 2022 | Social Media
If you’re a regular Instagram user you may have noticed a steep drop in the number of Likes and other engagement metrics (comments, shares, and saves) over the late spring and early summer. If you’re a personal user, it’s a pain. If you’re a...
by Marcus M | Jun 15, 2022 | Content Marketing, Online Marketing, SEO, Social Media
Summer is upon us. It’s an exciting time of the year for local businesses that depend upon seasonal foot traffic to sustain revenue. After all, tourists have clear goals in mind – consume, experience, and spend. If you want to be a beneficiary, you need to...
by Marcus M | May 14, 2022 | Online Marketing
Trade shows and exhibitions can be tremendous marketing channels for product launches. They allow both B2B and B2C sellers to generate buzz and catalyze media coverage to capture the attention of buyers. But given the physical face-to-face nature, does digital...
by Marcus M | May 1, 2022 | Social Media
Instagram continues to steamroll over other social networks as a platform for businesses to reach and engage their audiences. The image-sharing application shows no signs of slowing down, as modeling predicts that its user base will reach 1.2 billion by 2023. A big...
by Marcus M | Apr 6, 2022 | Online Marketing, Social Media
YouTube, Instagram, and TikTok have birthed a new breed of promoters known as influencers. In traditional marketing terms such a group used to be known as opinion leaders. Historically opinion leaders were people who were able to influence the purchase decisions of...