by Marcus M | Jul 31, 2022 | Social Media
If you’re a regular Instagram user you may have noticed a steep drop in the number of Likes and other engagement metrics (comments, shares, and saves) over the late spring and early summer. If you’re a personal user, it’s a pain. If you’re a...
by Marcus M | Jun 15, 2022 | Content Marketing, Online Marketing, SEO, Social Media
Summer is upon us. It’s an exciting time of the year for local businesses that depend upon seasonal foot traffic to sustain revenue. After all, tourists have clear goals in mind – consume, experience, and spend. If you want to be a beneficiary, you need to...
by Marcus M | May 1, 2022 | Social Media
Instagram continues to steamroll over other social networks as a platform for businesses to reach and engage their audiences. The image-sharing application shows no signs of slowing down, as modeling predicts that its user base will reach 1.2 billion by 2023. A big...
by Marcus M | Apr 6, 2022 | Online Marketing, Social Media
YouTube, Instagram, and TikTok have birthed a new breed of promoters known as influencers. In traditional marketing terms such a group used to be known as opinion leaders. Historically opinion leaders were people who were able to influence the purchase decisions of...
by Marcus M | Jan 30, 2022 | Social Media
The concept of cyber security is outside of the usual digital marketing tips you find on this blog. However, with the Canadian Centre for Cyber Security reporting on over 40 alerts and advisories so far this month a sidebar is justified, if not critical. You see, your...
by Marcus M | Dec 31, 2021 | Online Marketing, SEO, Social Media
As a part of new year resolutions for your business, you have pledged to finally invest in digital marketing. You’ve established a general budget, and have some clear goals in mind, but have not yet committed to a start date. You may be tempted to wait until...