Print advertising is not dead. Print advertising is not making a comeback. Print advertising never went anywhere in the first place, and has remained an important mainstay in marketing since the printing press shot out its first newspaper ad in 1704.

And yet, many businesses have bought into the hype that their entire marketing budget should be dedicated towards digital resources. While online marketing is the lifeblood of reaching today’s consumer, you may be disenfranchising an entire customer segment by ignoring print advertising. Print can serve as an exquisite complement to your digital efforts, when done right. 

“Although advertisers are shifting budgets towards digital channels, consumers continue to have the highest trust in print and refer to advertisements in magazines and newspapers as a great source of information to support their purchase decisions.”

-Unknown Author – The Bay Observer

Of course, print media involves more than half-page ads in newspapers and magazines. It includes direct mail in addition to informative brochures and flyers which can be used for trade shows, sales meetings, and more aggressive guerrilla marketing efforts in your targeted communities.

Important statistics about print that you need to know about:

The statistics above are just the tip of a very big iceberg. You can’t be expected to keep up to date on them all – that’s our job, and we do it for you!

Strategis Group’s branding services consider your brand history, current goals, and forecasted market trends and tie them all together into a living, breathing, and ever-adapting organism that will build brand awareness while driving revenue today, and tomorrow.

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