PRINT

“Reports of my death have been greatly exaggerated.”

–Mark Twain.

Likewise, the demise of print media is overstated.

Print

Is print media dead?

Print advertising is not dead. Print advertising is not making a comeback. Print advertising never went anywhere in the first place, and has remained an important mainstay in marketing since the printing press shot out its first newspaper ad in 1704.

And yet, many businesses have bought into the hype that their entire marketing budget should be dedicated towards digital resources. While online marketing is the lifeblood of reaching today’s consumer, you may be disenfranchising an entire customer segment by ignoring print advertising. Print can serve as an exquisite complement to your digital efforts, when done right. 

“Although advertisers are shifting budgets towards digital channels, consumers continue to have the highest trust in print and refer to advertisements in magazines and newspapers as a great source of information to support their purchase decisions.”

-Unknown Author – The Bay Observer

Of course, print media involves more than half-page ads in newspapers and magazines. It includes direct mail in addition to informative brochures and flyers which can be used for trade shows, sales meetings, and more aggressive guerrilla marketing efforts in your targeted communities.

Important statistics about print that you need to know about:

EMAIL

  • 80% of traditional mail is opened, versus 20% for email.
  • The average response rate for physical mail is 4.4% while the rate for email is only 0.12%

PRINT

  • 33% of consumers don’t trust in those brands that don’t offer printed communications.
  • 63% of surveyed consumers state they trust ads in magazines/newspapers (print), compared to just 41% for TV and 25% for the internet.
  • Online marketing campaigns that include printed catalogs produce 163% more profit when compared to those that only use digital media.
  • Offline marketing generates 67% of all the online searches, with 39% of those searches ending in a purchase. Print advertising can drive customers to your online marketing channels, providing the digital analytics you require to help prove ROI.

PRINT

The statistics above are just the tip of a very big iceberg. You can’t be expected to keep up to date on them all – that’s our job, and we do it for you!

Strategis Group’s branding services consider your brand history, current goals, and forecasted market trends and tie them all together into a living, breathing, and ever-adapting organism that will build brand awareness while driving revenue today, and tomorrow.

Our Branding Services

  • Copywriting
  • Design (ads, brochures, flyers, letterheads for mail, posters)
  • Direct mail distribution
  • Print and magazine ad buys
You’re Proud of Your Message. Put it in Ink for All to See.
About Us

Strategis Consulting Group is a single-source marketing and business development consultancy.
We specialize in developing and enhancing clients' online and offline marketing effectiveness. We help clients Aim High, Work Smart and Get Heard.

CONTACT US

Strategis Consulting Group Inc.
+1 (604) 420-4110
104-3686 Bonneville Pl,
Burnaby, BC V3N 4T6
info@strategisgroup.ca

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