Public & Media Relations

Your Goal: Change attitudes, motivations and behaviours toward your organization and its products or services. Whether your audience is the general public, your customers, shareholders, employees, media, or other influencers—public relations is an effective tool in the marketing toolbox.

At the macro level, public relations can be a multi-million dollar strategy. At the micro level is can be as simple as a handshake. In fact, every contact point that your staff has with your customers and prospects is a public relations moment. It’s employees who put a face to your company and create or contribute to its personality and culture.

Public relations, as a marketing tool, has two fundamental components:

1. Reputation management (even more critical in a crisis that touches your company)

2. Corporate branding, including products or services

Strategis Consulting can assist you to develop an effective public and media relations program. The primary emphasis in PR is not on reach, nor on frequency. Rather, what counts is the credentials of the medium and the quality of the mention.