Your Goal: Change attitudes, motivations and behaviours toward your organization and its products or services. Whether your audience is the general public, your customers, shareholders, employees, media, or other influencers—public relations is an effective tool in the marketing toolbox.
At the macro level, public relations can be a multi-million dollar strategy. At the micro level is can be as simple as a handshake. In fact, every contact point that your staff has with your customers and prospects is a public relations moment. It’s employees who put a face to your company and create or contribute to its personality and culture.
Public relations, as a marketing tool, has two fundamental components:
1. Reputation management (even more critical in a crisis that touches your company)
2. Corporate branding, including products or services
Strategis Consulting can assist you to develop an effective public and media relations program. The primary emphasis in PR is not on reach, nor on frequency. Rather, what counts is the credentials of the medium and the quality of the mention.
Public & Media Relations
Do Good to your Reputation and Brand.
Call Us To Discuss How Our Public Relations Experience Can Bring Your Company Into The Spotlight.
Here is our approach to a successful campaign:
Increase Awareness Change Attitudes Modify Behaviours
Tracking / Measurement Outreach / Follow-up Message Placement
Message Pre-testing Message Development Analysis
Let’s meet for a free evaluation of your website.
Strategis Consulting Group is a single-source marketing and business development consultancy.
We specialize in developing and enhancing clients' online and offline marketing effectiveness. We help clients Aim High, Work Smart and Get Heard.
Strategis Consulting Group Inc.
+1 (604) 420-4110
104-3686 Bonneville Pl,
Burnaby, BC V3N 4T6