By definition, outdoor advertising is any promotional display that is found outside and publicizes your brand’s products and services. Platforms include billboards, benches, bus stop shelters, public transit interior and exteriors, promo-wrapped vehicles, and even signage posted outside of your brick-and-mortar.
Is it still an effective medium? It certainly depends on your type of business and/or what want to market. Outdoor advertising is extremely effective for promoting an event such as a concert or grand-opening. It also works well with brands that depend upon visual cues to attract business, such as a restaurant or travel agency. Outdoor advertising is also essential for any local commercial business (shopping mall, grocery store, etc.) hoping to lead pedestrians and road traffic from their route to their location.
Important statistics about outdoor advertising that you need to know about:
learned about an event they were interested in attending because of a billboard.
learned about a restaurant they later visited because of a billboard.
billboard viewers frequently or sometimes shop on their way home from work.
frequently or sometimes make their shopping decisions while in the car.
make the decision to stop at the store while on their way home.
say they were motivated to visit a particular store that day because of an outdoor ad message
visited the retailer they saw on a billboard later that week
reported receiving directional information from a billboard
said they have immediately visited a business because of an outdoor ad message
How We Optimize Outdoor Marketing for You
We Map the Right Location
You know that the key to success is location, location, location, which is why you put a lot of effort into deciding where to put your brick and mortar. This same care should be applied to your outdoor marketing channels. Strategis Group will put our people in the field to secure locations and routes that match your needs, analyzing pedestrian and road traffic, community demographics, and population density. It’s not just about putting your message in front of the most eyes, but the most qualified eyes possible – that’s the Strategis difference!
We Set the Right Message
Your outdoor marketing message must consider geography, climate, demographics, seasonality, and current events while remaining consistent with your brand. Strategic Group recognizes that every space and route is different, and may require a unique tone or reference to be relevant for those who see your ad.
We Drive it to Convert
One of the biggest misconceptions about outdoor advertising is that you cannot prove ROI. How do you know who saw what, bought what, and visited your website or place of business because of a billboard? While there will always be some loss of attribution, your outdoor advertising dollar is accountable. Strategis makes this possible by integrating measurable call-to-actions (CTAs). Your signage or billboard can include a unique phone number, URL, promo-code, and/or hashtag that lets you know when someone is reaching out to your business because of your outdoor advertisement.
Our Outdoor Marketing Services:
- Message Development
- Creative Design
- Geographic Mapping
- Ad Buying
- Analytics and Reporting
Be Seen. Be Heard. Sell More.
Strategis Consulting Group is a single-source marketing and business development consultancy.
We specialize in developing and enhancing clients' online and offline marketing effectiveness. We help clients Aim High, Work Smart and Get Heard.
Strategis Consulting Group Inc.
+1 (604) 420-4120
104-3686 Bonneville Pl,
Burnaby, BC V3N 4T6