by Marcus M | Jun 15, 2022 | Content Marketing, Online Marketing, SEO, Social Media
Summer is upon us. It’s an exciting time of the year for local businesses that depend upon seasonal foot traffic to sustain revenue. After all, tourists have clear goals in mind – consume, experience, and spend. If you want to be a beneficiary, you need to...
by Marcus M | May 14, 2022 | Online Marketing
Trade shows and exhibitions can be tremendous marketing channels for product launches. They allow both B2B and B2C sellers to generate buzz and catalyze media coverage to capture the attention of buyers. But given the physical face-to-face nature, does digital...
by Marcus M | Apr 6, 2022 | Online Marketing, Social Media
YouTube, Instagram, and TikTok have birthed a new breed of promoters known as influencers. In traditional marketing terms such a group used to be known as opinion leaders. Historically opinion leaders were people who were able to influence the purchase decisions of...
by Marcus M | Feb 28, 2022 | Content Marketing, Online Marketing, SEO
You’ve heard how important it is to maintain a weekly blog on your business website. It’s critical for SEO and social media and will support your AdWords campaigns. While it’s great that you’ve committed to a blog schedule, how can you know if...
by Marcus M | Dec 31, 2021 | Online Marketing, SEO, Social Media
As a part of new year resolutions for your business, you have pledged to finally invest in digital marketing. You’ve established a general budget, and have some clear goals in mind, but have not yet committed to a start date. You may be tempted to wait until...
by Marcus M | Nov 26, 2021 | Email Marketing, Online Marketing, Social Media
At press (November 2021) Western Canada is coming off of yet another state of emergency due to weather events. Flooding is just one example of natural disasters (wildfires, etc.) that occur with increased frequency as climate change makes itself more evident with each...