by Marcus M | Jun 30, 2020 | Content Marketing, Email Marketing, Marketing, Online Marketing, SEO, Social Media
Making assumptions about an entire generation is usually inaccurate, but alas marketing tactics need to be tailored for every demographic. In this regard, one of the most challenging consumer group bases for businesses to market to is the older demographic, be they...
by Marcus M | May 29, 2020 | Content Marketing, Marketing, Online Marketing, SEO, Social Media
Businesses in provinces and states across Canada and the U.S. are reopening after the forced economic lockdown of 2020. But for nearly everyone the process is not as simple as opening the doors. Far from it. Instead, companies must craft a reopening strategy to...
by Marcus M | Mar 31, 2020 | Email Marketing, Marketing, Online Marketing, SEO, Social Media
Success reserved for those who…. In our recent article about why it is necessary to increase your digital marketing spend during COVID-19 we listed four industries that are inherently primed to excel through this trying time. That said, sitting idle won’t...
by Marcus M | Mar 19, 2020 | Marketing, Online Marketing
What your competition is doing At press, 99.4% of all COVID-19 cases in North America are determined to be mild while globally an estimated 80,000 have fully recovered. Afflicted individuals aged 50 and under who are otherwise healthy have an over 99+% recovery...
by Marcus M | Mar 13, 2020 | Email Marketing, Marketing, Online Marketing, SEO, Social Media
Time for health and wellness businesses to step up It’s an uneasy time for many industries as we enter the second quarter of 2020. But amidst the financial market crisis there is one industry that is performing extremely well. No, we’re not talking about toilet paper...
by Marcus M | Mar 9, 2020 | Content Marketing, Email Marketing, Marketing, Online Marketing, SEO, Social Media
There’s better places to communicate with your customers during a crisis The Center for Disease Control and Prevention (CDC) reports that the common flu (influenza) claims the lives of an estimated 61,000 Americans per year. That’s the population of Santa Fe NM and...