Face-to-face marketing is the essence of tradeshows, conferences, and corporate events. Learn how we can amplify your face-to-face marketing strategies.
Make an Event of It
Why face-to-face marketing? In-person interactions foster engagement and promotes relationship building. One-on-one or one-on-many meetings are preferred in cases where fluid decision-making is at play. Think negotiations. Face-to-face interactions are also important for the give-and-take typically needed for complex sales and decisions. Studies show that in business attributes and outcomes, face-to-face interaction was critical for persuasion (91%), decision-making (82%), and candor (78%).
Whether considering a tradeshow, corporate event, or a mobile tour, face-to-face interactions provide significant business benefits. At its core, such engagements create personal connections and build trust between a company and its customers. A warm handshake, an engaging conversation, getting to know customers and prospects on an individual level forms more meaningful and profitable business relationships.
How We Can Help
Pre-show or attendance marketing drives traffic to your exhibit and generates quality leads. Pre-show communications with your clients and prospects using email campaigns, social media and direct mail are critical to ramping up your tradeshow ROI. Strategis Consulting will work with you to develop your messaging, exhibit, and sales collateral.
Though most communication at tradeshows will be face-to-face, you can use interactive tools to amplify the experience. Strategis Consulting will work with you to develop an on-site crowd-pleasing strategy that will draw an audience, and convert them to customers.
Post-show marketing is often the weakest link the tradeshow marketing cycle.
Strategis Consulting will work with you to develop a comprehensive post-show communications strategy that includes follow-up messaging to clients and prospects, using social media, your website and outreach email campaigns.
Let’s meet for a free evaluation of your website.
Strategis Consulting Group is a single-source marketing and business development consultancy.
We specialize in developing and enhancing clients' online and offline marketing effectiveness. We help clients Aim High, Work Smart and Get Heard.
Strategis Consulting Group Inc.
+1 (604) 420-4110
104-3686 Bonneville Pl,
Burnaby, BC V3N 4T6