SOCIAL MEDIA

Do I Really Need Social Media Marketing?

Hmm, yes you do. Why? For one, consumers expect it of you. They use social media as a reference to validate your business. If you don’t maintain the profiles they expect to see they’ll be quick to dismiss your business as irrelevant.

Second, it allows you to connect and foster relationships with prospective customers and clients in a manner they are comfortable with. You need to communicate with clients using the platform they prefer. Once they know you, they’ll take take the next step and contact you for more information.

However, Not All Social Media Matters to You

Strategis Consulting is big into waste management. While we will set you up on the Big 4 – Facebook, Twitter, Linkedin and Instagram (Google+ is something else entirely). We will customize your social media strategy so that you don’t waste effort and resources on a platform that does not respond well to what you offer, or isn’t used by your target market.

For example, as a B2B accounting firm, should you be spending time posting on Instagram every day? Probably not. But you better be active and making connections around the clock on LinkedIn.

Are you a clothing retailer with an eCommerce site and yet don’t have a frequently updated Instagram profile? Ooops!  Time to call us!

The path to successful and cost-effective social media marketing is one that avoids a one-size-fits all approach. Strategis Consulting will match your target market with the demographic behavior of each social network and prepare a strategy accordingly. We offer the following social media marketing services:

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