One of the most important things when developing a marketing plan is to know your audience. This principle is key in many areas from web design, content writing, social media, SEO, and the list goes on. Determining the profile of your ideal client is the first thing you need to do to have an effective and efficient marketing plan. Here are 8 questions to help you uncover your target audience.
5 Questions to Profile Your Ideal Customer for Greater Profits
1. Who is Your Ideal Customer?
It’s important to start with the basics. How old are they and what gender? Of course, this will be a range and average. For example, Pinterest is most popular with women averaging the age of 40. However, 40% of new signups are men and the majority of users are below 40.
Knowing the age and gender of your ideal customer is important for multiple reasons. Firstly, it helps you target their interests in your marketing plans as well as understanding what their pain points may be.
2. Where is Your Customer Located?
This question actually contains 3 questions. What country do they live in, what city, and in what type of area? For example, knowing your client lives in Canada is rather broad. It’s key to narrow that down to an individual living in a suburban city near Vancouver. With this information, you’re able to flush out locations for ads both online and offline.
3. Where Can They Be Found?
Once you know your ideal customer is a woman between, say, 25-30 living in the city of Vancouver you can easily find out what marketing channels would be best. For example, this age group spends an immense amount of time on Facebook, Instagram (with 90% of users being under 35), Twitter, and YouTube. The following questions will help pinpoint more data to aid you in finding the exact marketing channels your client is on.
4. What is Their Lifestyle? (student, business person, parent)
This question is key in deciphering where to place ads and where to focus your online presence. It also sets the tone language in all marketing endeavours. Is your ideal customer a student, a professional, a stay-at-home parent? The importance of knowing who you’re talking too and addressing cannot be stressed enough.
5. What problem are you solving for this person?
Last, but not least, it is important to know what problem you are solving for them. Find out what their pain points are and how your product/service eases this. Understanding how you benefit your ideal client will help you tailor your ads and marketing strategies to appeal specifically to them.
Now that you know who you’re targeting it’s important to know what to do with that information. If you’re unsure as to where to start in your next marketing campaign contact us for a consultation.
Allemande After earning her degree at Simon Fraser University for New Media Journalism and Editing, Allemande has become an accomplished writer and editor. She is also certified in strategic social media marketing, Google Ads, Google Analytics, and digital sales.
Allemande fluently identifies the channel and content mix that is precisely right for your business and audience. She conducts in-depth analytics for continuous improvement in your audience engagement and generation of sales leads through strategic planning and search engine optimization (SEO), establishes KPIs and related metrics and prepares meaningful reports that you can quickly action. Connect with Allemande.