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By Joshua Snape | 04/30/2018 10:30

Over 40% of brands fail to send a welcome email to their subscribers and therefore miss a valuable opportunity to create stronger customer engagement and increase revenue. The infographic below outlines how an initial welcome email performs better than a simple first email sent during the course of an email campaign.

The effectiveness of connecting with your email subscribers quickly while their interest is still hot can be likened to enjoying good old British fish and chips. They are delicious when piping hot, but completely unappetizing when cold.

This prompt “welcome” communication helps your subscriber form a positive initial impression of your brand.

Check out the infographic below to see the importance of an effective and timely welcome email.

Infographic from: Kissmetrics

Josh SnapeJoshua is an accomplished writer, blogger and marketing consultant. His successful track record includes sales and marketing across four continents—Europe, N. America, the Middle East and Africa. Josh is also a successful entrepreneur and established his own marketing consultancy in Cyprus, which serviced clients throughout the Middle East.  He now enjoys living and working in Vancouver for part of the year, and spends the rest of his time in the Turkish Riviera working remotely to assist clients communicate effectively in a wired world.  Connect with Josh at: