by Masterstrat | Feb 24, 2018 | Marketing
By Joshua Snape, | 2/19/2018 7:33 PM American engineer and statistician W. Edwards Deming said, “In God we trust, everyone else bring data.” No doubt you are aware of the importance of data in marketing; and that, theoretically, data is knowledge and knowledge is...
by Masterstrat | Feb 15, 2018 | Social Media
By Joshua Snape, | 2/09/2018 10:07 PM The first step of your social media marketing is to gain followers, but if they don’t convert and become customers it can seem like a pointless exercise. This article will outline 10 must-follow social media engagement best...
by Masterstrat | Apr 4, 2017 | Business, Marketing
The number of small businesses in British Columbia is growing! And they have a significant impact on the economy. One third of small businesses fail in the first five years—make sure your business is not one of them. Here are some of the small business statistics and...
by Masterstrat | Feb 17, 2017 | Business, Marketing
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) was a very successful United States merchant, religious leader and political figure, considered by some to be a “pioneer in marketing...
by Masterstrat | Feb 17, 2017 | Business, Marketing
What is hands down the number one marketing question most businesses of any description ask? Clue: It is not ‘how can I improve my SEO’ or ‘should I go with GoDaddy or Namecheap’ or ‘how many likes is good enough in Facebook?’ No,...