by Masterstrat | Feb 24, 2018 | Marketing
By Joshua Snape, | 2/19/2018 7:33 PM American engineer and statistician W. Edwards Deming said, “In God we trust, everyone else bring data.” No doubt you are aware of the importance of data in marketing; and that, theoretically, data is knowledge and knowledge is...
by Allemande Berryman | Feb 19, 2018 | Branding, Design, Marketing
By Joshua Snape | 03/19/2018 10:30 If you changed nothing about your website except the colour of your call to action button, you could still increase your conversion rates by about 21%. This is the power of colour psychology in marketing. Can your choice of colours...
by Allemande Berryman | Feb 14, 2018 | Marketing
By Joshua Snape | 03/05/2018 10:30 How do you take the guesswork out of the conclusions you draw from your web analytics data? Take a lesson from Toyota. 20 years ago, I read about the Japanese design team at Toyota who spent hours in supermarket parking lots watching...
by Allemande Berryman | Feb 5, 2018 | Business, Marketing
By Joshua Snape | 02/05/2018 9:30 Whether we are dealing with content marketing or customer service, expectation management is a vital component of the long-term success of our brand. As Doug Kessler puts it in his excellent and wittily titled article, Managing...
by Allemande Berryman | Jan 31, 2018 | Marketing, Social Media
By Joshua Snape | 01/31/2018 10:30 The fact that 300 hours of video are uploaded every minute to YouTube proves that people want to have their say. Your customers want to talk about their experience with your product, too. It stands to reason then, that user generated...
by Allemande Berryman | Jan 22, 2018 | Marketing
By Joshua Snape | 01/22/2018 11:30 In a fascinating and practical October 2017 research report, McKinsey and Company analyze the results of an exercise in which they asked 60 shoppers to create mobile diaries of their personalized interactions with various brands over...