by Allemande Berryman | Dec 20, 2017 | Marketing
By Allemande Berryman, | 12/20/2017 10:37 AM Nearly everybody is aware that in this day and age content is king. However, with so much content from so many sources it can be hard to continually and consistently stay top of mind with your audience. What’s the key to...
by Allemande Berryman | Dec 13, 2017 | Email Marketing, Marketing
By Joshua Snape, | 12/13/2017 11:39 AM Contrary to popular belief direct mail is far from dead as an efficient and effective marketing strategy in the digital age. The infographic that follows provides evidence that for every 5,000 targeted consumers direct mail will...
by Allemande Berryman | Dec 11, 2017 | Marketing
By Joshua Snape | 12/11/2017 9:20 AM The answer is found in the irrationality of people’s behaviour. The science of behavioural analytics gives us the ability to predict both rational and irrational behaviour patterns, which represents a significant opportunity for...
by Allemande Berryman | Dec 6, 2017 | Marketing, Writing
“The wastebasket is a writer’s best friend.” On the flip side, don’t become a perfectionist when you write. It can prevent your projects from coming to fruition on time. Perfectionism is the enemy of excellence. The infographic below gives seven useful pointers to...
by Allemande Berryman | Dec 6, 2017 | Marketing
By Allemande Berryman| 12/05/2017 4:01 PM Marketing, when done right, can be cost efficient and conversion effective. Marketing can rack up an extensive bill and can prove to be relatively ineffectual. Don’t let complex marketing plans deplete your budget and energy!...
by Allemande Berryman | Nov 27, 2017 | Business, Marketing
By Joshua Snape | 11/27/2017 7:20 AM What Is Predictive Analytics? Predictive analytics is integral to many different disciplines and sectors, such as in medical research, computer network security, national security and marketing. In the context of marketing, the...
