By Joshua Snape, | 12/13/2017 11:39 AM

Contrary to popular belief direct mail is far from dead as an efficient and effective marketing strategy in the digital age.

The infographic that follows provides evidence that for every 5,000 targeted consumers direct mail will generate 175 responses compared to email which gets 65 responses for every 5,000 targeted consumers.

While direct marketing is more expensive than email, if we calculate the cost in terms of CPA (cost per acquisition) it can be just slightly above that of email. However, direct marketing becomes even more effective when it is part of a multi-tactic or multichannel strategy.

The graphic shows that call-tracking, email, and social media can be integrated with direct mail to create a very effective multichannel marketing campaign. To see more about how direct marketing fits into your multichannel approach, check out the infographic below.


Josh SnapeJoshua is an accomplished writer, blogger and marketing consultant. His successful track record includes sales and marketing across four continents—Europe, N. America, the Middle East and Africa. Josh is also a successful entrepreneur and established his own marketing consultancy in Cyprus, which serviced clients throughout the Middle East.  He now enjoys living and working in Vancouver for part of the year, and spends the rest of his time in the Turkish Riviera working remotely to assist clients communicate effectively in a wired world.  Connect with Josh at: joshua@strategisconsulting.ca.