by Masterstrat | Feb 24, 2018 | Marketing
By Joshua Snape, | 2/19/2018 7:33 PM American engineer and statistician W. Edwards Deming said, “In God we trust, everyone else bring data.” No doubt you are aware of the importance of data in marketing; and that, theoretically, data is knowledge and knowledge is...
by Allemande Berryman | Feb 14, 2018 | Marketing
By Joshua Snape | 03/05/2018 10:30 How do you take the guesswork out of the conclusions you draw from your web analytics data? Take a lesson from Toyota. 20 years ago, I read about the Japanese design team at Toyota who spent hours in supermarket parking lots watching...
by Allemande Berryman | Jan 22, 2018 | Marketing
By Joshua Snape | 01/22/2018 11:30 In a fascinating and practical October 2017 research report, McKinsey and Company analyze the results of an exercise in which they asked 60 shoppers to create mobile diaries of their personalized interactions with various brands over...
by Allemande Berryman | Dec 25, 2017 | Marketing
By Joshua Snape | 12/25/2017 11:00 Nothing helps us understand a concept better than seeing it in action. Today, we will look at two case studies of behavioural analytics (also known as predictive analytics) applied successfully to marketing decisions. The Miraculous...
by Allemande Berryman | Dec 21, 2017 | Marketing
By Allemande Berryman, | 12/21/2017 12:18 Geofencing is the next step in marketing. Geofencing lets you create a digital border around specific locations that will prompt customer interactions with you once they enter or exit the boundary. From within this border you...
