by Allemande Berryman | May 21, 2019 | Email Marketing, Marketing
We all know what email marketing is at this point, but has it had its moment in the sun? Has email marketing become irrelevant? Quite the opposite. Email marketing still reigns as king in the marketing realm. In fact, 87% of marketers say email marketing’s performance...
by Masterstrat | Apr 12, 2018 | Email Marketing
By Joshua Snape, | 3/26/2018 6:28 PM Ask yourself this, is your email inbox more crowded today than it was a year ago? Do you struggle in vain to achieve “inbox zero”? If the answer is yes then you appreciate what your marketing team is up against when sending emails...
by Allemande Berryman | Apr 2, 2018 | Email Marketing
By Joshua Snape | 04/02/2018 10:30 No doubt you read as I did, many predictions that the peaceful days of email marketing would end before now. In fact, the opposite is true. The expected backlash from consumers has not transpired. There are enough effective email...
by Allemande Berryman | Mar 14, 2018 | Email Marketing
By Joshua Snape | 04/30/2018 10:30 Over 40% of brands fail to send a welcome email to their subscribers and therefore miss a valuable opportunity to create stronger customer engagement and increase revenue. The infographic below outlines how an initial welcome email...
by Allemande Berryman | Dec 13, 2017 | Email Marketing, Marketing
By Joshua Snape, | 12/13/2017 11:39 AM Contrary to popular belief direct mail is far from dead as an efficient and effective marketing strategy in the digital age. The infographic that follows provides evidence that for every 5,000 targeted consumers direct mail will...