We all know what email marketing is at this point, but has it had its moment in the sun? Has email marketing become irrelevant? Quite the opposite. Email marketing still reigns as king in the marketing realm. In fact, 87% of marketers say email marketing’s performance is increasing and 59% of marketers say email delivers the highest ROI. So, how can you make your email marketing effective and increase your ROI? Read on to see our 5 tips to fruitful emails.
5 Tips to Successful Email Marketing in 2019
1. Make Email Marketing Personal
One thing a lot of marketer’s neglect is to make a personal connection to their audience. With email marketing, it can be as easy as using their name. You can do this by entering short-codes that will be replaced with the addressee’s name. If you work with multiple industries you can take it a step further. Consider providing different emails for each industry this way you can be more specific to their needs.
2. Appearances Are Everything
How your emails looks are crucial. No matter how well written and personal your email campaign is it won’t matter if the visual is unappealing. Keep email paragraphs short, use bullet points whenever possible, and most importantly make sure it looks modern and clean. If there are too many graphics some email providers will block them or consider them junk. Don’t scare away the interested with an overwhelming email! Take a look at this email template:
3. Tell Them What You Want Them to Do
Having a call to action (CTA) is one of the key principles of marketing. Whether you’re creating an ad, a blog, a website, or an email having a clear CTA is vital to the effectiveness of your campaign. Include multiple CTA throughout the email if deemed necessary, but keep it clear what you want your reader to do. No matter what you want them to do – reading more, downloading something, or contacting you – be clear and be precise.
4. Be Viewable for All
At this point, we all know what responsive design is and why it’s so important. A 2018 report found that 81% of people open emails on their smartphone. So, if your email newsletter isn’t responsive it’s very likely that people will ignore or not be able to see what you’re offering. How do you find out if your email is responsive? This depends on what service you are using for your campaigns. For more assistance with this contact us for a free consultation.
5. Make a Promise and Follow Through
Now that you know a little bit more about effective email marketing it’s important to be consistent. Why is consistency important? Consistency is arguably the most important part of email marketing. Too MANY emails will get you a lot of unsubscribes. Rarely sending anything to prospects and clients is a quick way to get forgotten. Now, when people subscribe to your newsletter, its good practice to let them know what you’re going to do and then stick to it. Whether that be an email a week or three emails a week – make a promise and then follow through. This also helps build a relationship and reputation for being reliable.
Now that you’re equipped with these 5 easy tips to effective email marketing it’s time to put it to use! Remember, if you need help implementing email marketing into your current marketing strategy let our qualified email marketing specialists help. Also, feel free to let us know what topics you would like us to discuss in future articles.
Allemande After earning her degree at Simon Fraser University for New Media Journalism and Editing, Allemande has become an accomplished writer and editor. She is also certified in strategic social media marketing, Google Ads, Google Analytics, and digital sales.
Allemande fluently identifies the channel and content mix that is precisely right for your business and audience. She conducts in-depth analytics for continuous improvement in your audience engagement and generation of sales leads through strategic planning and search engine optimization (SEO), establishes KPIs and related metrics and prepares meaningful reports that you can quickly action. Connect with Allemande.