by Allemande Berryman | Mar 26, 2018 | Marketing, Writing
By Joshua Snape, | 3/26/2018 9:06 AM White papers are a trusted source of content that offers your online readers a well-researched report that gives an authoritative solution to their particular business problem. White papers are also a lead generation tool. The...
by Masterstrat | Mar 11, 2018 | Marketing, Writing
By Joshua Snape, | 2/27/2018 9:06 AM What is copywriting? Copywriting is basically sales-speak in print and it is one of the most important business skills that you can possess. Of course, by “print” we mean paper and ink along with web pages, social media posts, and...
by Masterstrat | Feb 24, 2018 | Marketing
By Joshua Snape, | 2/19/2018 7:33 PM American engineer and statistician W. Edwards Deming said, “In God we trust, everyone else bring data.” No doubt you are aware of the importance of data in marketing; and that, theoretically, data is knowledge and knowledge is...
by Allemande Berryman | Dec 13, 2017 | Email Marketing, Marketing
By Joshua Snape, | 12/13/2017 11:39 AM Contrary to popular belief direct mail is far from dead as an efficient and effective marketing strategy in the digital age. The infographic that follows provides evidence that for every 5,000 targeted consumers direct mail will...
by Allemande Berryman | Dec 11, 2017 | Marketing
By Joshua Snape | 12/11/2017 9:20 AM The answer is found in the irrationality of people’s behaviour. The science of behavioural analytics gives us the ability to predict both rational and irrational behaviour patterns, which represents a significant opportunity for...
