Your website is your virtual brick and mortar–the place every single customer and prospect will visit before making a purchase decision. It’s important to keep in mind that even if your competition has an inferior product/service, a superior website will sway customers in their direction. This is why an impressive website with proper web design is crucial to your business. So, how do you know if it’s time to update your website? In this article, we will discuss 5 clear signs that it’s time to revise your website.
5 Telltale Signs That Now is the Time to Upgrade Your Business’ Website
1. You’ve experienced a significant change in your business
If your business has recently changed ownership, updated or added products/services, rebranded, or undergone any sort of modification you should take the opportunity to update your website as well. You should also make it a practice to regularly check the website and see what could be revamped so that it never becomes outdated.
2. Your site is not user-friendly
If a website isn’t user-friendly it doesn’t matter how good your content is. A confusing, disorganized, and inaccessible website will lead to high bounce rates and low conversions which is the exact opposite of what you want. Update your website to maximize user experience (UX) by introducing a simple interface with clear navigation.
3. Your site has poor loading times
Having poor loading times is detrimental to your website. If your site doesn’t have optimal load times you should seriously consider upgrading it! Kissmetrics found that if your website takes more than 3 seconds to load you could be losing about half of your visitors!
4. Your site is not mobile-friendly
More and more people are using mobile devices as their primary search tool. If your website isn’t mobile-friendly your SEO value and Google ranking will suffer along with your credibility with customers and clients. If your website isn’t mobile-friendly you must update your website with a responsive mobile design so that everyone is able to use it with ease.
5. Your site is visually outdated
Along with functionality, your website has to look the part too. If you have a site that looks like it was made in the early 2000s or later chances are no one is going to take your business seriously. Make sure the front end of your site is up to date, professional, and simple.
These are only 5 of the signs that show you need a new website but there is a lot more that goes into an effective website including regular updates. It’s good practice to regularly conduct a website audit to see how and where you can improve. It’s also good practice for small businesses to consult an outside source to help with regular maintenance and analytics. Contact Strategis to help you with all your web design needs.
For more information on website design practices, check out our other blog post: “Business Website Design Best Practices 2018”
After earning her degree at Simon Fraser University for New Media Journalism and Editing, Allemande has become an accomplished writer and editor. She is also certified in strategic social media marketing. Allemande fluently identifies the channel and content mix that is precisely right for your business and audience, conducts in-depth analytics for continuous improvement in your audience engagement and generation of sales leads, establishes KPIs and related metrics, and prepares meaningful reports that you can quickly action. Connect with Allemande.