By Joshua Snape | 04/16/2018 10:30
According to statista.com, now in 2018, there are approximately 22.9 million social network users in Canada with that figure projected to grow to over 24 million in 2022.
With these facts in mind, digital marketing must be tightly woven into the entire fabric of your overall marketing strategy.
You can do this effectively with the following 5 steps.
1. Define and Document a Clear Strategy
Create a social media content strategy with clearly defines goals and objectives based on the action that you want users to take. This desired action by your audience might be anything from an email sent, to a purchase made. Your clear objectives will inform your content type, the channels you choose and how your measure the results.
2. Select and Measure Channels
Select which digital channels you will be active on, which should be determined by the channels your target groups use. Then decide how you will measure your success in each of these channels. Recent research indicates that 83% of marketers say social media content is important to their business, but only 47% measure their success.
3. Start Your Blog
Publish quality content consistently to start building an audience and make this content easily available on your website, and post about the blogs on other social media platforms. In addition, your site should easily capture leads that your sales team can follow through with the leads.
4. Have a Content Strategist
Most businesses need quality content creators—either in-house or by using freelancers. Choose someone who has is a qualified writer and a good knowledge of digital marketing.
5. Add Search Engine Optimization
Your digital strategy is complemented by your search engine optimization of your website (SEO). Your SEO strategy informs your blog and other content writing, and social media posting. See the article SEO Keyword Research, 5 Steps to Success on this blog for useful tips.
These 5 steps take will take some time to implement. They will, however, help avoid wasting time and money on social media marketing, while at the same time increase your leads and sales. Brands that execute intelligently harmonized marketing strategies will succeed in meeting customer expectations in the multichannel digital reality that we all now inhabit.
For support and assistance with all your digital marketing needs, contact us today.
Joshua is an accomplished writer, blogger and marketing consultant. His successful track record includes sales and marketing across four continents—Europe, N. America, the Middle East and Africa. Josh is also a successful entrepreneur and established his own marketing consultancy in Cyprus, which serviced clients throughout the Middle East. He now enjoys living and working in Vancouver for part of the year, and spends the rest of his time in the Turkish Riviera working remotely to assist clients communicate effectively in a wired world. Connect with Josh at: joshua@strategisconsulting.ca.