by Allemande Berryman | Apr 3, 2019 | Marketing, SEO, Writing
One of the most important things when developing a marketing plan is to know your audience. This principle is key in many areas from web design, content writing, social media, SEO, and the list goes on. Determining the profile of your ideal client is the first thing...
by Allemande Berryman | Feb 14, 2018 | Marketing
By Joshua Snape | 03/05/2018 10:30 How do you take the guesswork out of the conclusions you draw from your web analytics data? Take a lesson from Toyota. 20 years ago, I read about the Japanese design team at Toyota who spent hours in supermarket parking lots watching...
by Allemande Berryman | Jan 22, 2018 | Marketing
By Joshua Snape | 01/22/2018 11:30 In a fascinating and practical October 2017 research report, McKinsey and Company analyze the results of an exercise in which they asked 60 shoppers to create mobile diaries of their personalized interactions with various brands over...
by Allemande Berryman | Dec 25, 2017 | Marketing
By Joshua Snape | 12/25/2017 11:00 Nothing helps us understand a concept better than seeing it in action. Today, we will look at two case studies of behavioural analytics (also known as predictive analytics) applied successfully to marketing decisions. The Miraculous...
by Allemande Berryman | Dec 21, 2017 | Marketing
By Allemande Berryman, | 12/21/2017 12:18 Geofencing is the next step in marketing. Geofencing lets you create a digital border around specific locations that will prompt customer interactions with you once they enter or exit the boundary. From within this border you...
